Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, blue ocean strategy addresses this question and provides a systematic approach to drafting and implementing your own blue ocean strategy. But its not always clear how to create a blue ocean strategy for yourself. They admit to this and discuss the body shop as one example. Blue ocean strategy theranos case study prepared by. Blue ocean strategies a summary blue ocean strategy is a business strategy book first published in 2005 and study. Globalization and international market forces impact the entertianment company. In this summary, well give a synopsis of the key concepts, tools and tips from the book. Gillettes blue ocean strategy case study and accompanying teaching materials illustrate how new demand is created by looking at noncustomers. Updatedrevised 2016 the media industry in pakistan is rapidly growing. Our multimedia cases and interactive exercises are designed to help you build a deeper understanding of key blue ocean strategy concepts, developed by worldrenowned professors chan kim and renee mauborgne.
Make the competition irrelevant download free epub, pdf winning by not competing. The case company of this study supplies a wide range of wood processing. Blue ocean pedagogical materials, used in over 2,800 universities and in almost every country in the world, go beyond the standard casebased method. Red ocean strategists compete to win market share in traditional mature markets and pursue either a differentiation or cost leader strategy. Recognized as one of the most iconic and impactful strategy books ever written, blue ocean strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. This blog article is a overview of some of the key points of the book by w. Blue ocean strategy analysis while traditional approaches to corporate strategy, such as those presented by porter, oster, and duggan emphasize victory through direct competition in existing markets, blue ocean strategy stresses the avoidance of conflict as key to long term commercial prosperity. If nintendo will be able to reestablish the blue ocean with their introduction of the wii u in november 2012 is questionable. From theory to practice case solution, red oceans and blue oceans. Most prominently, since 2009 the malaysian government has implemented a national blue ocean strategy to lift the living standard of the country and to. Blue ocean strategy this new thinking makes it possible for innovative entrepreneurs to increase their chances for. Blue ocean strategy is a customerled strategy focusing on existing customers. It is being published in a recordbreaking 44 languages and is a bestseller across five continents. For perspective of company strategy, in blue oceans, demand is created.
Blue ocean strategy business competition in india by. This case study employs blue ocean strategy analytical tools and frameworks following the principles of the blue ocean strategy as authored by insead professors w. Blue ocean strategy bos is a management concept which. The purpose with this article is to analyze the blue ocean phenomenon in depth. I have used blue ocean strategy tools and applied them into practise. Case study analysis of its implementation in 14 different agencies in malaysia. Achieved via the delivery of features that have a highest marginal benefit to customer needs. Blue ocean strategy, business case studies in business models and business strategy cases, structured assignment,to be used alongwith case studies covering all the areas of business management. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. The value of having a blue ocean strategy is better understood when compared to a red ocean strategy. The two professors have been working together for the past 15 years, decoding the requirements for.
The most appropriate unit of analysis is the strategic move, the set of managerial actions and decisions involved in making a major marketcreating business offering. In this article you will learn how to make your competition irrelevant and have sales and profit. Download it once and read it on your kindle device, pc, phones or tablets. Subscribe coronavirus podcasts video the magazine store webinars newsletters all topics the big idea visual library reading lists case. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. Blue ocean case study on blue ocean strategy johnson wales. Scribd is the worlds largest social reading and publishing site.
The impact of blue ocean strategy in the earlier work see blue ocean strategy. The blue ocean that disappeared the case of nintendo wii. For many of the case studies, teaching notes are available. Blue ocean strategy of apple from ipod to ipad presented by manu balaji kowshik mayur 2. Blue ocean strategy case study service nsw 3 1 introduction blue ocean strategy1 has been used extensively to transform the public sector around the world at a local, state and national level. Red oceans are all the industries in existence today, they are increasi. I thought id give you some excerpts from the book and use my current startup as a case study to explain some of the blue ocean. Chan kim and renee mauborgne in 2005 from harvard business school. Industry must concentrate production processes which are environmentfriendly. Blue ocean strategy powerpoint templates present better. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant.
The blue ocean strategy explains how to guide your business across seas with less competition and greater profitability. Blue ocean strategy case studies case studies in business. The blue ocean strategy book has been sold over 3,5 million times, was published in 43 languages and is a bestseller across five continents. A researched case study on blue ocean strategy implementation. The authors explain why marvel is such a good example of blue ocean strategy and why the case is both fun and informative. Individual chapters from the best selling blue ocean strategy book are also available from the case centre. Explain these from the perspective of company strategy, view of competition, and market space nature of demand. Business growth training program is specially designed for entrepreneurs and business owners seeking exponential growth in.
How is blue ocean strategy different from a classic differentiation strategy. View notes blue ocean strategies summary from mgmt 430 at university of washington. Pdf developing country studies the blue ocean strategy. How to create uncontested market space and make the competition irrelevant. Furthermore the blue ocean strategy was awarded with. Featured case series blue ocean strategy the case centre. When expressed through a value curve, an effective blue ocean strategy has three complementary qualities. How to create uncontested market space and make the. Blue ocean strategy formulation the four principles of. Therefore, the current study provides some support for the view that. Updated revised 2016 the media industry in pakistan is rapidly. Key words blue ocean strategy, case study, itunes, netflix. In this article you will learn the plan they outline for how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. I thought id give you some excerpts from the book and use my current startup as a case study to explain some of the blue ocean concepts.
Updatedrevised 2016 the media industry in pakistan is rapidly. Examining the emergence and evolution of blue ocean strategy. Creating a blue ocean in sports is a selfpaced case study that lets students analyze the strategic logic behind the launch of the indian premier league using blue ocean analytical tools and frameworks. Sina insurance company zahra jedi1, hassan esmaeil zade2 2and zeinol abedin rahmani 1department of executive management 1department of teacher training university, alamatabatabai campus, lorestan, iran author for correspondence abstract. Implementing the blue ocean strategy is, simply put, a gargantuan task. These will be phrased as myths that are then debunked. The insead blue ocean strategy institute is dedicated to extending the research on blue ocean shift, blue ocean strategy, and blue ocean leadership by chan kim and renee mauborgne and disseminating it to professors, researchers and practitioners around the globe. Case study on the relevance of blue ocean strategy in. Pdf preventing blue ocean from turning into red ocean. Blue ocean pedagogical materials, used in over 2,800 universities and in almost every country in the world, go beyond the standard case based method. Chapter 1 summary this is the first chapter of blue ocean strategy. This international best seller upends traditional thinking with principles.
Their core business is to plan, negotiate, buy and release. In the practical part of the research the blue ocean strategy is tested on its reliability using a three step crosscase analysis. Reviewing the blue ocean strategy university of twente student. Based on a study of 150 strategic moves spanning more than 100 years. The market universe is composed of two types of oceans. Blue ocean strategies summary blue ocean strategies a. Blue oceans refer to a strategic move, which makes the market free of competition. Value innovation strategy competes in an uncontested market space. Blue ocean strategy formulation the four principles of strategy formation this blog article is a summary of the book by w. What is distinctive about blue ocean strategy as a theory. Yellow tail wines blue ocean strategy case study essay 1401 words 6 pages. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking.
So powerful is blue ocean strategy, in fact, that a blue ocean strategic move can create brand equity that lasts for decades. Blue ocean strategy is based on over decadelong study of more than 150 strategic moves spanning more than 30 industries over 100 years. Jul 17, 2018 implementing the blue ocean strategy is, simply put, a gargantuan task. Complete list of teaching materials update nov 2019. It is aimed at contributing to blue ocean strategy with a case study in which the process of creating a blue ocean is traced. Eight key points of blue ocean strategy heres the essence of blue ocean strategy captured in eight key points. Introduction thesis statement the wine industry has over the years focused on producing highly priced products that have in turn slowed down the uptake of wines as compared to other alcoholic drinks. The research focused on discovering the common factors that lead to the creation of blue oceans and the key differences that separate those winners from the mere survivors and those adrift in the red ocean. Chan kim and renee mauborgne focused on discovering the common factors that lead to the creation of blue oceans and the key differences that separate those winners from the mere survivors and those adrift in the red ocean.
Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, it provides. Blue ocean strategy ends with ten cognitive traps that can deter you from creating blue oceans or that jeopardize your execution. Lg electronicsthe blue ocean strategy case studybusiness. Bos0010a this case was written by pinal shah under the direction of joel sarosh thadamalla, ibscdc. Red ocean strategy blue ocean strategy compete in exiting market space create uncontested market. But many companies have done their homework and succeeded thanks to this strategy. Blue oceans are about exploring noncustomers and creating new. The goal is to better understand the underlying dynamic strategies in the form of interactions between theory and management practices. Our blog is there to help you shift your mindset, go beyond competing, and create your own blue ocean, whether in business, government, or personal life. Blue ocean strategy including examples and pdf download.
Blue ocean strategy and new business models in the food. How to create uncontested market space and make the competition irrelevant blue ocean strategy. Creating a blue ocean in a sports event abstract the online case indian premier league. How to create uncontested market space and make the competition irrelevant kindle edition by kim, w. Pdf a researched case study on blue ocean strategy implementation. Use features like bookmarks, note taking and highlighting while reading blue ocean strategy. This study illustrates the ease of application of blue ocean strategy in practice with the case study of a room escape game organisation. The blue ocean strategy is a business book that has become mandatory for modern managers by proposing an organized structure to identify and implement differentiation in any industry and help you grow your business faster. They research for around over 20 years and sum up a theory of blue ocean. Most prominently, since 2009 the malaysian government has. Aim of this dissertation is to investigate whether eataly, the largest wine and food marketplace of the world, entered a blue ocean via business model innovation. Request pdf case study on the relevance of blue ocean strategy in health care and medical tourism in india blue ocean strategy deals with the creation or entry of any sectorbusiness into an.
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